Tag Archives: Web-based

A Digital Asset Management System From Design to Production

databasepublish.com – There are times in the evolution of an organization when the timing is right to transition f r o m old processes and procedures into new ones. These are opportunities that must be managed professionally and with meticulous attention to detail. Stakeholders f r o m many areas often get involved and can produce monumental results for the future direction of the organization.

Many organizations produce a variety of catalogs, direct mail and other collateral in order to support the selling and marketing of their products. In addition, many organizations are seeking to improve their online presence, necessitating a web content management system that works seamlessly with other sales and marketing campaigns.

As an organization evolves, for example, the decision to go f r o m a cumbersome film-based photography approach to a digital asset-based approach is no trivial matter. The advantages of a digital asset management system are vast, for improving the creative and production processes. However, a third-party content management system consulting business can greatly improve the associated transition process.

An appropriate digital asset management strategy is the first step in moving toward a more effective system. The design of digital asset management work flow models and use cases are essential tools for understanding archival procedures and determining future support requirements.

The evaluation of vendors by soliciting responses is vital to matching business requirements and vendor constraints. Additional opportunities for integration with merchandising, an inventory management system, and a new web content management system may be discovered along the way and taken into consideration for final product selection.

A qualified content management system consultant has a better chance of providing the most independent evaluation of vendors, especially if they can translate the technical specifications and functionality into layman’s terms. This enables stakeholders within the organization to make more informed decisions about the final selection. This reduces selection process time, ensures user adoption, and mitigates risk.

Oftentimes, customization is required for legacy system integration in order to capture campaigns that will be replaced by the new digital asset management system as well as for bulk asset upload. Additionally, many digital asset management solutions can be leveraged to act as a centralized hub and as a traffic controller for all assets to be managed and distributed in the organization’s digital work flow.

High integrity content management consultants are vital participants for organizations to accomplish digital asset management objectives. Proven experience is essential in order to reduce risk and efficiently facilitate a smooth transition to a digital asset management system or a web content management system.

Selecting the right vendor that best suits the organizational requirements and offers flexible integration into additional systems is vital. The assistance of a content management system consultant that is well versed in tailoring and implementing digital asset management systems reduces time especially when confronted with understanding and translating the technical attributes of each vendor.

As a result, the potential of a digital asset management system can be more fully realized through the assistance of a qualified consultant. Organizations that find the right consultant are better able to effectively deploy digital asset management solutions, in less time, with tighter integration, and with greater peace of mind.

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DPCI – 10 Years And Going Strong With Implementation Of Ideal Digital Asset Management

Database Publishing Consultants, Inc. is committed to helping companies find and implement the best suited content management solutions to meet their needs. Nowadays if a business is going to be successful it is vital that modern technology is not only used, but it should be embraced. This is necessary because competition is fierce and keeping up is simply not good enough. An Internet presence is key to continued success but not every website is equal. The truth is that unless a website is developed with knowledge and expertise it is unlikely that it will get ranked well with search engines. And that means the site could virtually get lost in cyberspace. A well designed website includes proper utilization of keywords for search engine optimization. It also includes such things as branding materials and company logos, audio and video clips, photos and images, and a number of other types of content that make a site more compelling. As a company grows it naturally accumulates an increasing library of digital assets which results in the need for a reliable digital a s s e t management system. That’s where DPCI comes in.

After 10 years of service, DPCI continues to assist corporations, businesses, and numerous organizations find new ways to achieve increased speed and functionality in managing and updating online content. To begin the process a thorough evaluation of any existing content management system in use will be done by the professionals at DPCI. This allows them to determine if building upon or extending the existing environment is an option. The goal is efficiency, functionality, speed, cost effectiveness, and security, all in one.

This goal may be a daunting task for the typical IT personnel but for the experts at DPCI it is all in a day’s work. These professionals have a wide range of experience and expertise with implementation of CMS platforms and they offer a full service implementation shop. This is another convenience feature that is not often found in such services. The team has extensive knowledge about how a web content management system should work in an assortment of business environments. Their product services include business analysis, project management, product integration, extended programming, and training and support. The DPCI experts have worked with a great variety of clients; from large corporations to museums and many other types of organizations. This versatility insures that DPCI can execute exactly the right digital a s s e t management system for each of its clients.

An organized system of digital asset management is necessary for speed and functionality. Digital a s s e t s must be archived in a fashion that is easy to search, annotate, access and update, based on numerous criteria. A quality digital a s s e t management system will also include permissions and security controls for protection. This means that only authorized individuals will be able to access the system, which affords increased safeguards in protecting the company’s digital a s s e t s.

DPCI can implement a modern and efficient digital a s s e t management system to suit the needs of any business or corporation type. DPCI uses a modern approach to organizing staff, improving processes, and implementing sensitive technology to support a highly functional content management systems. The end result is companies have content management solution that offers increased speed and performance in updating content.

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State Of The Art Approaches to Digital Asset Management

Every modern business has an online presence and that Internet connection requires having a website. If the site is not search engine optimized it will not receive traffic. First impressions do count in cyberspace – if the website is not interesting enough to catch and hold a visitor’s attention the result will be a loss of sales. One way to brand a company and to add interest to a site is through such things as logos, videos, audios, still and stock photos and images, and other forms of content. But in a short period of time this arsenal of content adds up and if it is not properly organized in an effective digital asset management system time can be wasted in searching for, accessing, and updating content.

DPCI works to assist companies with increased speed and functionality in updating online content. An online presence is an absolute requirement of every modern day industry, corporation, business, and organization. But simply having a website does not guarantee visitors to the site. In fact, there are several things that must be in place before visitors can even find a website easily. Perhaps the most important concern is that of search engine optimization. This is a method of utilizing appropriate keywords and phrases in the correct way to get noticed by the search engines. A good ranking with search engines helps to insure that people in need of a particular service or product will find the right site.

Another important part of having a positive online presence is having interesting content that keeps visitors coming back. This is sometimes done through the use of photos, videos, audios, logos and other branding materials. As a company grows and develops new products and services the more of this digital content there is to manage. Obviously the digital asset management is a vital component of any content management system.

Depending on IT personnel to handle this responsibility is how some companies tackle the job. However, this is not the most efficient use of this personnel’s time. While it takes them away from other tasks that they are better suited for the content management system they may decide to incorporate is likely to be less effective than other options available. Any digital asset management system implemented will place more responsibility on marketing professionals and content experts and less on It personnel.

DPCI was incorporated 10 years ago. In ten years time Database Publishing Consultants, Inc.’s expert consultants have expanded their already extensive knowledge about what makes the perfect content management solutions. Whether working with a museum or a large corporation, DPCI can easily implement a digital asset management that allows even non-technical personnel to become producers.

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Web Content Management System Provided By DPCI

DPCI is committed to assisting companies to find the best content management system available to meet their particular needs. If a company’s website doesn’t leave an impression that lasts then its memory soon disappears from the mind of the visitor, which means sales are lost. A comprehensive web content management system considers search engine optimization as well as other important strategies.

With 10 years of experience, DPCI has a wide range of expertise in implementation of CMS platforms. DPCI offers a full service implementation, from knowledge about how web content should work in various business environments to business analysis, project management, product integration, extended programming, training and support. DPCI works diligently to assist companies in having increased speed and functionality when it comes to updating online content.

DPCI recognizes the power of online communities and as such, that power can be leveraged via a customized content management platform with online community services distinguished by a company’s private label. These private label offerings can assist in making communication more assessable between customers, suppliers, or partners, both internally and externally. Resources, information, and an online community relevant to the particular needs of the targeted market group will enhance visitor’s experience.

Many companies rely on their IT personnel to develop, manage and deliver all web content used. This often takes the IT professional away from other tasks that require his/her expertise. Web content management systems provided by DPCI are based on the belief that access should be instant and it should be convenient to use with a template driven web browser interface. With the right content management system, even non-technical personnel can become producers.

DPCI delivers systems that are easy to use and which place less responsibility on IT personnel and more on marketing professionals and content experts. Through careful evaluation DPCI determines the right content management system for a particular company and its business type. The system will be flexible and scalable – that is, it will have the capacity to grow with the company.

Every company has unique needs. DPCI can implement a digital asset management system that is geared specifically to the requirements of a large corporation or smaller organization. The fact is that over a short period of time companies acquire numerous corporate logos and branding materials, still and stock photography, audio and video clips, and archival content of all kinds. This must be organized and handled via digital asset management.

Database Publishing Consultants, Inc. is now celebrating 10 years of business. In that time DPCI has gained a vast knowledge regarding what makes an ideal content management system. The team at DPCI is a collection of experts in various areas, each bringing wisdom to share with the group. This results in a solid foundation and intelligence that is used in the implementation of a company’s digital asset management system.

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Intranet Connections Combines Core Tools with Social Media for a Winning Intranet

Intranet Connections is pleased to announce a new release of Intranet Connections Intranet 2.0 Software. Version 9.5 of Intranet Connections was released this week and features changes to the core intranet applications that will enhance employee productivity and adds social intranet 2.0 tools that help with collaboration, engagement and employee adoption.

The robust Document Management application within Intranet Connections provides users with the ability to create an unlimited folder structure that is represented by a tree or flat navigation with breadcrumb trail. Also included in the Document Management module are document version control, full-text search, document archiving, user subscriptions, approval workflow, tagging, as well as a comments and ratings system for user feedback. The flexible security structure of the application allows for all corporate documents to be located in a central location with a unified search. Flexible security gives the appropriate users or groups access to sensitive content.

Carolyn Douglas, CEO of Intranet Connections: “Our goal is to improve employee communication through social and collaborative networking, combined with the practical intranet tools that are necessary in assisting employees in their day-to-day duties.”

Version 9.5 also includes a streamlined approach to the management of students registered through the Training Calendar, sub-sites for departments, teams or projects, and a media embedding tool that allows users to add web-formatted video and audio files within intranet content.

In addition to the changes made to the core intranet tools, Intranet Connections also features employee Social Profiles with a mini photo gallery of your co-workers and a Suggestion Box application where employees can go to share ideas, comment and vote. The Discussion Forum has become more transparent and employee profiles and photos are featured with topics, and the intranet home page offers content feeds and widgets that can be moved and positioned to create a portal gateway.

Intranet Connections Intranet 2.0 Software is a feature-rich, out-of-the-box intranet solution with content and document management that focuses on ease of use, collaboration and employee ownership. Over 1300 organizations world-wide have chosen Intranet Connections to improve their employee communications, centralize their corporate information, save costs and increase productivity.

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Munich Re’s UK Life Branch (UKLB) Uses Tier 2’s ARENA Document Control Solution To Control And Automate Their Treaty Contract Production Process

ier 2 Consulting announced today that Munich Re’s UKLB, a branch of the world’s largest reinsurer, is using the ARENA Document Control solution to power their XENA Treaty Documentation System. XENA integrates ARENA with Exari’s InsuranceAccelerator™ to enable various departments to capture and input their requirements for the contract allowing the Treaty Documentation team to complete the first draft in a fraction of the time.

Post execution contract changes are also automated. The software makes valuable contract data available enabling reports that summarize exactly which parts of the main treaty have changed. If a claim arises, everyone is aware of what clauses are relevant and can evaluate their impact.

Sigi Kammerer, Head of Claims and Treaty Documentation at Munich Re UKLB said, “Not only is it much faster and safer to create these Treaty documents with XENA, there are other benefits as well. We have full version control and an audit trail, which is very important with such complex insurance documents. In the future, we plan to expand XENA to include Underwriting and Claims Authorities Documents as well as Non Disclosure Agreements. And we are pleased that other areas across the company have expressed their interest in using the system.”

“We are delighted that Munich Re has chosen ARENA as the controlling application for the production of treaty documentation. They are taking full advantage of the integration of ARENA with Exari’s document assembly engine, to provide enhanced document authorship, control, audit and reporting capabilities.”

About ARENA
ARENA is a unique, ‘out-of-the-box’ standards-based document control application that facilitates the creation, authoring, review, approval, publishing, distribution and management of any type of document.

ARENA delivers enterprise class in-built compliance so that even the smallest company can benefit from controlling their documents electronically and no longer need to rely on manually intensive methods to manage risk and maintain compliant procedures.

About Tier 2 Consulting
Tier 2 Consulting is a dedicated team of experienced, highly skilled developers creating bespoke web applications for some of the world’s most demanding businesses and academic institutions.

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Zamzom.com Offers New Free Parental Control Software

Zamzom.com, is proud to announce its new free parental control software. The software is easy to use and allows parents the ability to block questionable websites and monitor their kids’ time online. The software also helps keep kids safe from cyberbullies.

“Kids today have created an interactive world apart from adult knowledge and supervision. Because bullies tend to harass their victims away from the adults, the Internet is the perfect tool for reaching their victims. Zamzom is an ideal way to protect your children from becoming these bullies’ next victims,” says Per Hansen of Zamzom.com.

Zamzom control is an all-in-one solution. The program gives parents the opportunity to:

– Take a screen-shot of the desktop at specific time intervals
– Alert parents by email when the computer starts up
– Inform parents which programs have been used with specific dates and times
– Inform parents which websites have been visited with specific dates and times
– Block websites or ip addresses

Zamzom Control has a very user-friendly interface and does not require any specific computer knowledge. It is visible in the system tray and is password protected. Zamzom recommends that parents explain to their children and other computer users why they have installed the software and let them know how it works. For more information, please visit http://www.zamzom.com.

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Intelligent web plug-in tracks customer intent in real-time and optimizes delivery of product offers from affiliate networks

EchoCurrent Software, Inc. today announced the availability of the Affiliate Product Optimizer™, a software service to enable web publishers to better optimize product and ad targeting f r o m affiliate networks. This product is free of charge and initially available for new or existing users of the Commission Junction® affiliate network.

Web publishers are increasingly relying on affiliate networks to source products and offers in support of their topic-based web sites, blogs, or online stores. Unlike Google AdSense®, which will automatically match ads to the content of each web page, sites which rely on affiliate networks have lacked the ability to do automated matching of customer interests to products, or have been forced to build custom solutions.

With the introduction of the Affiliate Product Optimizer™, publishers gain the ability to understand their visitors’ interests in real-time and display optimal, personalized product offers f r o m affiliate networks. By truly listening to website visitors’ words and actions, publishers can increase their revenues by showing their customers the most relevant products at just the right time.

The Affiliate Product Optimizer™ goes much further than standard search or page ads by building a unique profile of each web site visitor as they interact with the web site, a“Customer Echo”. The Echo is continually refined over the life of the user session. Rather than using static page content to match offers, the Customer Echo is used to select the most appropriate offers f r o m the affiliate network, specific to each visitor. This provides each visitor with a unique and optimized experience based on their personal browsing interests and exhibited site behaviors.

Initially released with support for the Commission Junction® network, and using the Commission Junction® Web Services, the Affiliate Product Optimizer™ easily plugs into a publisher’s website by adding a pre-generated piece of javascript to the page. In addition, plugins are available for  WordPress and the Joomla content management system, allowing this new capability to be easily added to these popular platforms without touching any code.

The Affiliate Product Optimizer is being initially released free of charge and operates in the Software-as-a-Service (SaaS) model. Website publishers sign up at echocurrent.com, add the plugin to their web sites, and the EchoCurrentservers handle the rest. EchoCurrent provides tools and reports that make the publishers’ lives easy, tracking, for example, trends in the Customer Echoes, products of highest interest, and what web content is driving the most product click-throughs. With this valuable information, publishers optimize their site content to generate more revenue.

“Coming f r o m a background in business intelligence technology at the enterprise level, it was clear to me there was a big opportunity to make affiliate sites smarter” says Mike Ruggieri, founder and president of EchoCurrent Software, Inc. “By combining our Customer Intent Engine with the Commission Junction Web Services, we were able to build a powerful affiliate optimization widget that can drive higher revenues for site publishers while simultaneously improving the customer experience for all visitors.”

About EchoCurrent Software, Inc.
Founded in 2008, EchoCurrent Software is dedicated to delivering technology that makes web sites smarter. EchoCurrent has developed a proprietary Customer Intent Engine that can track user behavior in real-time, identifying patterns, capturing data, or reacting to events as they occur. The company has released its first product, the Affiliate Product Optimizer, which utilizes their Customer Intent Engine with affiliate network services to enable web publishers to make more effective use of their affiliate product catalogs and create higher value customer experiences. For more information, visit http://www.echocurrent.com.

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TLA Technologies Offers Hosted CRM for Small Businesses’ Current Economic Needs

TLA Technologies, a Microsoft Certified Partner, announced the availability of award-winning Microsoft Dynamics Customer Relationship Management (CRM) 4.0 as a hosted solution for their small business customers (less than 25 computer users). The hosted solution gives small businesses an alternative to incurring the costs and technology overhead of hardware, installation, and software maintenance. TLA Technologies now provides hosted Dynamics CRM as Software as a Service (SaaS) over the Internet to clients through a low cost of entry and a monthly service fee. Small businesses can have CRM technology that was previously just available to large organizations, and at a reasonable price.

Software-as-a-Service (SaaS) providers are experiencing a bigger demand because they offer lower costs compared to traditional in-house software vendors.

TLA Technologies is reaching out to customers in this current economic climate to ensure that businesses have the best solutions for Customer Relationship Management in their organizations. This new offering creates a win-win situation for their customers, and their customers’ clients, enabling companies to boost their business, streamline their customer service management operations, and help grow their companies at a conservative cost.

“We think it’s important in today’s business climate to offer Software as a Service, using Microsoft’s Dynamics CRM product”, says Deborah Lassa, Vice President. “It means we are able to offer our clients business value every day, with an innovative approach backed by the Microsoft name.” Lassa and TLA President Eric Harrison know that current economic conditions are creating challenges for companies in getting financing for large investments, such as software and hardware. They have been helping their customers since 2002 use technology to achieve Return on Investment (ROI) effectively and efficiently.

With SaaS Microsoft Dynamics CRM, TLA Technologies is responsible for managing the servers, the software, and the backups for their customers. The hosted CRM solution frees customers from purchasing, and maintaining hardware and software. Another financial benefit they offer their customers is the ability to manage costs more efficiently by adding users to Dynamics CRM on an as-needed basis. Lassa and Harrison use Dynamics CRM themselves, saying the software is easy to use and works seamlessly with Microsoft Office products. They use their Dynamics CRM in-house expertise to support client requests.

Microsoft’s CRM software excels at providing small businesses sales, marketing, and customer service information to deliver more agility and profitability. It is the tool of choice for improved customer service, insightful marketing communication, and streamlined sales processes. Companies can customize Microsoft Dynamics CRM 4.0, by choosing just the functionality they need.

The Gartner Group, the world’s leading information technology research and advisory company, “forecast CRM spending this year (2007) will exceed $7.4 billion, a 14% increase from 2006, and predicted CRM software spending will grow to more than $11.4 billion by 2011, as reported in BtoB Magazine in their October 8, 2007 online issue.

About TLA Technologies
TLA Technologies, a Microsoft Business Solutions Specialist, has earned its competency, recognized by Microsoft, in Dynamics CRM. TLA is a premier provider of software development, implementation, integration and strategic Information Technology solutions for their clients. Since 2006, TLA Technologies has been helping clients in the Florida area boost their business, and streamline their operations. Before 2006, Lassa and Harrison owned HSI Technologies, offering custom software and IT support services.

More information on TLA Technologies and their services can be found at www.tlatechnologies.com. To learn more about how you can use hosted Microsoft Dynamics CRM 4.0 in your company, please contact Deborah Lassa at 813-217-4327, Extension 101, or dlassa@tlatechnologies.com.

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Building the next generation of the web data graph where relevant information will be less searched for, but more organically found in context

LinkedWords (LW) is an innovative contextual platform built upon millions of English words and phrases organized into contextual categories, paths, pages and URLs using basic semantics whose mission is to maximize contextual linking among web sites across the Web.

By using strategic linked words to connect millions of web documents and content areas to each other on contextual, meaningful and relevant principles, LW is helping web sites become more visible and be found in context on Web while linked in sites are efficiently sharing targeted communities, users, visitors and reach to potential clients all for free.

LW’s ultimate mission is to build the next generation of the web data graph where relevant information will be less searched for, but more organically found in context while both web sites and common users will then be still relying on, but be less dependent upon today’s search engines.

The Problem it tackles

With the rapid increase of the number of web sites (over 100M*) and so does the cost of indexing and classifying them there will be more and more web information (possibly billions of pages) that will simply be left in the darkness (the invisible web) where neither algorithmic robots nor people will find it.

Having more relevant sites on Web linking to your site is known to be effective for staying visible in tomorrow’s web, but just like with today’s mass search engines already struggling to keep it up with the ever growing amount of information on Web the situation with small to mid level sites seems even worse when trying to have third party sites link back to them, let alone in context. Even for sites that think they are successful in obtaining links from third party places the natural limitations are still in place and unless they are top brands or already popular on web their chances of having more than 100 sites linking back to them are very slim and it would take them years to achieve that.

The Solution

Today’s social networking sites are effectively optimizing your contacts and connections with relevant people in your life, helping you reach to and stay connected with more family members, friends, colleagues and experts from within your professional life, altogether and in a larger scale (you can establish endless number of connections) instead of you doing it on your own. Contextually linked in people are efficiently sharing targeted information, ideas, knowledge, opportunities and reach to potential clients all for free.

LinkedWords does the same for your web site’s information – maximizing the contextual linking for it with relevant sites helping you reach to and stay permanently connected with more content areas with the same context, altogether and in a much larger scale (you can establish endless number of contextual links**) than what you would potentially be able to do on your own. All this results in your website becoming more visible for smart robots and be found in context by humans on web. Contextually linked in sites are efficiently sharing targeted communities, users, visitors and reach to potential clients all for free.

* Data 2005 -> news.bbc.co.uk/2/hi/technology/4325918.stm
* Data 2006 -> edition.cnn.com/2006/TECH/internet/11/01/100millionwebsites

** Depends on the number of content areas your site has (e.g. a site with 2000 pages can possibly create up to 6000 contextually linked words that can potentially connect that site to 600,000 [6000 linked words result in 6000 contextual listings at LinkedWords and each page with contextual listings at LW can contain 100 relevant listings on average from other sites] relevant content areas across the web while site with 1M pages can possibly have at least 3M contextual links in LW that can potentially connect to virtually endless number of relevant content areas across the web)

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